Wednesday 23 March 2016

Class fashion and women



All over the world, there are so many magazine articles and books telling women what to do, how to be and not to be, in order to attract or please men. There are far fewer guides for men about pleasing women” (Adichie, p. 10).
The clothes that are being designed for women shopping in the downtown urban spaces these days are extremely generic hip hop/ diva/ passa passa dance wear and the pricing and styles are geared towards a particular size shape and class. There is an internal debate going on within on how revealing women should get with their bodies. Too revealing on a regular basis could be empowering as there is celebration of the female form and banishing of the idea of a woman as an object for sexual conquest while being covered can also convey that message but from the perspective that a woman does not need to use her body to get what she wants. Black and brown bodies are hypersexualised and fetishized by persons with power attributed to gender, race and/or class and this understood sexualisation of the black and brown female form is further compounded by the styles of the clothing provided for those of lower income brackets. In terms of the urban as a reflection of society it would seem that the lower class women’s fashion is being directed by the proponents of gender based oppression to encourage a damning perception of the lower class women so as to continue the status quo.

References


Adichie, C. 2012. TEDxEuston (transcript) ‘We should all be Feminists’. Vialouge.

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