Women as target consumers

There has always been women that have been the sole caretakers of the household with the assistance of a male breadwinner (while it is not the only situation for women it is quite common) and this dynamic relationship between women, households and consumerism is reflected perfectly in the urban setting.  The main streets of Port of Spain are probably Frederick, Henry and Charlotte and they stretch from Independence Square to differing points before the Queen’s Park Savannah and on those streets there are a myriad of businesses most of which are geared towards providing consumer goods and services for the caretaker of the home like; grocery stores, bakeries, fresh produce, household goods stores interspersed with female hair care, clothing, accessories and shoe stores now there were also bars and casinos and barber salons and men’s wear stores but when you looked on the street at 10 am on a weekday and you counted ten people five times, in every group of ten six were women. When you looked into the stores and you looked at the workers and the customers they were mainly women. In the five instances the survey was done the four men would have been seen unloading trucks or vending.